Unlocking the true value of tea within a generation
Our sustainability approach is central to our purpose of Creating Value for All, focusing our efforts and allowing us to make a greater impact.
While our priorities are not exhaustive of all the risks and opportunities faced by the industry, our strategy tackles significant material challenges and will help us unlock the true value of tea within a generation.
There are three pillars to our strategy, each backed by comprehensive plans covering both long- and short-term actions. Our ambition for 2040 outlines a clear strategic direction, serving as a guiding framework for our sustainability goals.
Health & well-being impact
Creating value begins with consumers – and a key part of that is helping them understand and embrace the health & well-being impact of teas. In support of this goal, we’re investing in rigorous scientific research to create a complete understanding of these benefits and advocating for teas globally.
Environmental impact
Tea crops play an important role in our global economy – but they depend on nature and the climate to grow and thrive. Although the environmental impact of tea cultivation is comparatively low, we’re leading efforts to ensure that teas don’t harm the ecosystems on which they rely.
