Unlocking the true value of tea within a generation

Our sustainability approach is central to our purpose of Creating Value for All, focusing our efforts and allowing us to make a greater impact.

While our priorities are not exhaustive of all the risks and opportunities faced by the industry, our strategy tackles significant material challenges and will help us unlock the true value of tea within a generation.

There are three pillars to our strategy, each backed by comprehensive plans covering both long- and short-term actions. Our ambition for 2040 outlines a clear strategic direction, serving as a guiding framework for our sustainability goals. 

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Health & well-being impact

Creating value begins with consumers – and a key part of that is helping them understand and embrace the health & well-being impact of teas. In support of this goal, we’re investing in rigorous scientific research to create a complete understanding of these benefits and advocating for teas globally.

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Social impact

Strengthening consumer value and demand will improve livelihoods for everyone in the supply chain. Given the nature of employment in many tea-growing roles, achieving progress is complex. That’s why we’re working to create industry-wide social impact that leads to real transformation.

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Environmental impact

Tea crops play an important role in our global economy – but they depend on nature and the climate to grow and thrive. Although the environmental impact of tea cultivation is comparatively low, we’re leading efforts to ensure that teas don’t harm the ecosystems on which they rely.

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Progress on all three pillars will be driven by our approach to responsible sourcing and enabled by widespread training and skills development in partnership with farmers.

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Our sustainability report offers a clear overview of where we stand, and our exciting direction for the years to come. Find a comfy place to sit, brew a nice cup of tea, and enjoy!

Read our report